The Chippenham branch was a former Little Chef restaurant located on the A350 near Chippenham, Wiltshire.
Opened in 1998, Chippenham was a landmark Little Chef site. It was the first of a new generation of restaurants developed by Granada in a new look building. The building itself was manufactured off site and then transported and assembled onsite. This not only allowed for consistency of design but led to much quicker construction times, allowing, in theory, Granada to open more Little Chefs more quickly. The buildings themselves were brick finished with pitched roof, wood trimmed gable to front and slate coloured tiled roof.
The Little Chef had all the ingredients of a successful site. For starters, it was located at a junction of two major roads (A350/Malmesbury Road), off a roundabout making it easily accessible and easily spotable, and right next to a big population source in the form of Chippenham. It was also built beside a filling station and hotel and was joined by a Burger King in the Granada era which always helped attract the extra custom to the Little Chef. Chippenham traded as a modern and smart Little Chef site.
Sadly, the Little Chef closed in 2016, leaving just the Burger King to soldier on alone. Could it have been unprofitable or was there not enough passing trade? Sadly the reason for closure remains unknown