|Location||Beacon Hill, Ipswich|
The Beacon Hill branch was a former Little Chef restaurant located at the junction of the A14 and A140 near Ipswich, Suffolk.
The site was first built in the late 80s by Little Chef's rival chain, Kelly's Kitchen. The site was a joint venture between a Brewing Company, who operated the restaurant, and Petrofina, an oil company who operated the forecourt. This was one of 18 Kelly's Kitchens/ Petrofina sites operating across the UK, with Black Cat (A1), Seaton Burn (A1), Crewe (A500) and Lincoln (A46) fellow survivers under the Little Chef brand. Kelly's Kitchen restaurants were very distinctive, housed inside a building with an overhanging roof, cottage styled windows and a large funnel-like chimney built into the site and the roof.
In 1989/90, Forte were on the hunt to expand the Little Chef chain and decided to buy out Kelly's Kitchen and rebrand all 18 restaurants as Little Chef. By 1992, Forte had added a Travelodge to the site giving them the dream combo. By 1995 Granada got their hands on Forte and added a Burger King to the site. The layout of the service area is similar to others, particularly Crewe and Seaton Burn.
The Little Chef at Beacon Hill had all the ingredients of a successful site. It was located at a junction of two major roads (A14/ A140), off a roundabout making it easily accessible and easily spotable, and right next to a big population source in the form of Ipswich. The filling station and Burger King on site also helped to attract extra custom to the Chef.
Following the takeover by Euro Garages, Beacon Hill ceased trading in the summer of 2017. The Burger King soldiers on but it is currently unknown what will take over the Little Chef (probably Starbucks or Greggs)